Heilbronn University of Applied Sciences

 

The student team 2021

 

Melissa Weiss

Melissa Weiss was born and raised in the south of Germany near Tübingen. She is a fourth-year Bachelor of Business Administration student focusing on Marketing and Media Management. She completed an internship in international retail marketing at Bosch Power Tools GmbH, where she could gain intercultural experience. Being a volunteer at NIBS Case Competition 2020 inspired her to be a participant in a case competition herself. She enjoys meeting people from around the world, not only in her studies but also in her private life. That’s where her love for travelling comes from. Melissa has also a passion for dancing, hiking and reading.

Heike Schaefer

Heike Schäfer was born and raised in Southern Germany. She is a second-year Bachelor of Business Administration student focusing on Marketing and Media Management. Before her studies, Heike spent 13 months as an au-pair in the United States of America, which started her affinity for international and intercultural experiences. Currently, Heike is studying abroad in Spain at Universidad Europea de Valencia. She will complete her semester abroad in January 2022. At Rotterdam International Case Competition Bootcamp 2021 Heike made her first case experience. Heike enjoys the possibilities for international gatherings in her studies as well as in her private life in which she takes every given opportunity to travel to new places. Besides, she has a passion for sports, board games and good food.

Katharina Vetterer

Katharina Vetterer was born and raised in Southern Germany near Karlsruhe. She is a third-year Bachelor of Business Administration student focusing on Marketing and Media Management. Before her studies, Katharina spent three months travelling through New Zealand and the Fiji Islands, which was the beginning of her affinity for international and intercultural experiences. She is currently spending a semester abroad in Rotterdam, Netherlands participating in an exchange program called Business & Society: Global Perspective at Rotterdam University of Applied Sciences. With the participation at the Rotterdam International Case Competition Bootcamp 2021, she made her first case experience. Katharina has a passion for travelling, food and spending time outside in nature. She likes to meet new people from around the world which is why she is planning to spend her upcoming internship abroad as well.

 Angeline Haas

Angeline Haas is currently enrolled in her fourth year of business studies at Heilbronn University, majoring in Marketing and Media Management, which she will complete next semester. During her studies, Angeline was already able to gain initial experience in business, ranging from Influencer Marketing and Social Media Management at NA-KD.com to Brand Experience and New Business at Burda Verlag, one of the largest publishing and media houses in Germany, to her current position in Communication and Change Management at Siemens AG. She had her first experience of solving cases during her semester abroad at the Hogeschool Rotterdam as part of the Business Pressure Cooker Program, where she can now apply her acquired knowledge to compete for the team of her home university. From a young age, Angeline was fascinated by dancing, acting and singing, which led her to attend performing arts schools in the UK, which gave rise to her passion for all things international.

 

The coach

 

The Heilbronn University of Applied Sciences coach is Joachim Link.