Universidad Panamericana (2021)

Karla Valeria Alatorre Larrañaga

I’m currently studying my fifth semester of Business Management. I enjoy being involved in my university, that’s why this year, I am the president of the student society. I have also participated in previous Case Competitions, one where Universidad Panamericana was the host, and in which my team won first place; and recently in the International Business Week at Plekhanov Russian University of Economics, where I became the best speaker of my division. In my free time I enjoy going to the gym, singing, playing ukulele, and acting; I consider myself a very creative and artistic person!

Leslie Elizabeth Bustos Guajardo

I am studying the eighth semester in Business and Management. Last semester I participated in the International Business Week at Plekhanov Russian University of Economics in which my team and I finished first in the resolution of the case for the Renault company. I consider myself a creative and very competitive person, I really like to learn and improve myself. I am currently starting my own company. Some of my hobbies are playing tennis, hiking, reading books on entrepreneurship, leadership and business, I like to try new activities, meet new people, sell and participate in social and charitable activities. I consider myself good at structuring and supporting the generation of creative ideas, analyzing and proposing since only in this way is it possible to generate value both in corporations and in work teams.


Karla Paola Hernández Hernández

I am currently in my third semester of Business and Management. Last semester I performed in the International Business Week at Plekhanov Russian University of Economics. Also, two years ago I competed in the International High School Case Competition at the Universidad Panamericana. I am a really passionate person, with a lot of creativity and energy. My hobbies are listening to music, preparing confections, traveling, learning about different cultures, and spending time with my family and friends. I love being in nature, enjoying the outdoors, and contributing to social projects.

José Pablo Ochoa Arias

I am currently in the third semester of studying Administration and Business Management. I love numbers ad that is my role in the team because I am in charge of the finance part of the cases. The hobby that I like the most is driving because I think this is a way you can unplug yourself from life and just enjoy the road. My experiences in case competitions are: in highschool my team and I won second place on the one managed by the Universidad Panamericana, then in my first year of college I competed in the IEO hosted by Kazakhstan and now I’m competing in this one and I’m really excited about it.






Ana Cristina Gonzalez and Pieter Verhallen