ROCA 2024

Return to Rotterdam

In 2024, ROCA returned to its European home.  Sixteen universities from 11 countries participated, enjoying a remarkable week of engagement, discovery, and connection.

The Opening Ceremony was held on Sunday 17 November and concluded with a Gala Banquet on Friday 22 November.  Matches took place in the newly-expanded home of the Rotterdam Business School at its Kralingse Zoom campus.  The host school took home gold medals with a comprehensive and compelling presentation on Bolidt, a Rotterdam-based, global leader in synthetic industrial flooring, marine decking, sports flooring and surface courses in non-residential and road construction.

Case Companies

  • Round 1 (Monday): Oro: From Circular Dream to Thriving Business [download case]
  • Round 2 (Tuesday): GoHost: Empowering Food Entrepreneurs [download case]
  • Round 3 (Wednesday): Orga—A New Light on the Future
  • Finals (Friday): Bolidt: Groundwork for the Long Term [download case]

Participating Teams

  • Babeş-Bolyai University, Faculty of Economics and Business Administration (Romania)
  • Budapest Business University (Hungary)
  • Carleton University, Sprott School of Business (Canada)
  • Chinese University of Hong Kong, Business School (China, Hong Kong SAR)
  • Copenhagen Business School (Denmark)
  • Corvinus University (Hungary)
  • Erasmus University, Rotterdam School of Management (Netherlands)
  • HEC Montréal (Canada)
  • Heilbronn University of Applied Sciences (Germany)
  • Rotterdam University of Applied Sciences, Rotterdam Business School (Netherlands)
  • Technological University Dublin, College of Business (Ireland)
  • Thammasat University, Business School (Thailand)
  • Universidad Panamericana (Mexico)
  • University of Southern California, Marshall School of Business (USA)
  • University of Vermont, Grossman School of Business (USA)
  • Wilfrid Laurier University, Lazaridis School of Business (Canada)

Competition Results

  1. Rotterdam University of Applied Sciences
  2. Babeş-Bolyai University
  3. HEC Montréal

Most Spirited Team: Technological University Dublin
Best Social Media Presence: Corvinus University & Universidad Panamericana
Best Individual Presenters: Juan Alba Praska (Erasmus University) & Marley St. Pierre (University of Vermont)

Pre-departure Guide 2024

Program Booklet 2024

Participant Profiles 2024

Organizing Committee 2024

Competition photos 2024

ROCA 2024 Final presentations – Bolidt case

Welcome 0:00:00 – 0:00:45
1. Carleton University (Canada) 0:45:00 – 01:07:00
2. Babes Bolyai University (Romania) 1:16:50-01:38:50
3. Rotterdam Business School (Netherlands) 1:45:30 – 02:07:00
4. Copenhagen Business School (Denmark) 2:43:00 – 3:04:00
5. HEC Montreal (Canada) 3:09:30 – 3:33:00
6. Wilfrid Laurier University (Canada) 03:37:50


2024 Sponsors