Technological University Dublin, College of Business

 

The student team 2022

Grace Higgins

Grace is a final year Marketing student in TU Dublin, who also carries a Diploma in Business Studies. With a background in luxury retail management, she has a focus on customer experience and consumer behaviour. Grace also thoroughly enjoys her part-time role in O’Briens Wine which includes event marketing for their annual wine festival. She successfully completed an International Exchange semester in one of the top universities in South Korea where she had the experience of a lifetime. Upon completion of her degree, Grace hopes to undertake a marketing graduate programme with a cosmetics company.

Ciaran Fogarty

Ciarán is a final year Marketing student in TU Dublin, having previously completed a higher certificate in Marketing, he served as head of strategy for an IMC campaign in conjunction with TBWA focusing on the creation of a distinctive brand event for Breakthrough Cancer Research (BCR) in Ireland, upon completion of his degree Ciarán hopes to enter work in strategic brand development, outside of his studies Ciarán enjoys going for walks and kayaking in rivers across Ireland

Jessica Holohan

Jessica is a final year marketing student at TU Dublin, with a background in marketing within the legal industry Jessica wishes to amalgamate her studies to progress her degree by investigating the privacy paradox of online behaviours to forward the research on data protection in Ireland. Jessica is particularly interested in digital marketing after her internship at a digital advertising company. Outside of college Jessica like to enjoy time with friends and family, travel and go on evening walks.

Niamh Daly

Niamh is a final year student gaining her bachelor’s degree in Marketing in TU Dublin. Niamh has a keen interest in marketing, especially in the areas of consumer behaviour, consumer research and marketing strategy. She is a perfectionist and received the best grades in her course in her third-year final semester. She completed a 6-month Erasmus exchange in Rotterdam in 2021 and is ecstatic to be back for this case competition.

 

The coach

 

Roger Sherlock